Typeface is a new Generative A.I. Startup that brings A.I. to Enterprise Marketing

What is TypeFace? $65 million coming to the future of Marketing.

Hey Everyone,

What would Microsoft and Google both want to invest in at the same time? It’s the intersection of Generative A.I. and marketing and advertising automation.

That seems to me to be exactly what Typeface is doing.

Yet another San Francisco-based generative AI startup has announced its launched on February 27th, 2023 with $65 million in its arsenal. Funding came from Lightspeed Venture Partners, Menlo Ventures, M12 (Microsoft’s venture fund) and Google Ventures.

Both Google Ventures and M12? Wow that’s not everyday.

Typeface is led by former CTO of Adobe, Abhay Parasnis, and a highly experienced team of AI, SaaS, and media technologists.

A world where anything is imagined, indeed Typeface.ai.

One of the strengths of Generative A.I. has to be about content generation so this is a no-brainer, but can the ecosystem handle this many companies that does the same thing? Typeface attempts to combine generative AI with a brand’s tone, audiences and workflows to — as Parasnis rather aspirationally (TechCrunch) puts it — “reimagine” content workflows and corporate content development.

Typeface might do better if it worked on automating advertising workflows, instead of marketing and content itself.

Generative AI platforms represent a major technological breakthrough that promises to create content at tremendous speed and scale. To successfully leverage its potential, enterprises must combine generative AI's speed with a brand's unique voice, audiences, and workflows to completely transform content creation while maintaining brand control.

So at least for now the company seems to want to help empower brand storytelling:

"By adding brand affinity to generative AI, Typeface allows enterprises to harness their collective creative power for unique expression of their stories and imagination," says Typeface CEO and Founder, Abhay Parasnis. "Now, any company can transform content into a value multiplier, connecting every department and empowering employees to achieve their creative and storytelling goals."

I don’t think this is a viable path to profitability, they will have to pivot more into ad automation and marketing automation itself.

However they do deeper than just this:

Typeface's new product provides complete lifecycle content development with self-serve solutions to create with ease, speed, and brand authenticity across all departments, including marketing, advertising, customer support, sales, HR, and more.

• Graph: A multimodal content hub where users can upload visual assets, style guides, messaging, and more.

• Blend: Typeface's Affinity AI self-learns and customizes creations to each enterprises' voice and audiences across all digital mediums and use cases, including rapid ideation, cross-team collaboration, and personalized product campaigns.

• Flow: Self-serve workflows and templates that fit into existing processes and use natural language for ease of use. Templates include blog posts, creative briefs, social media ads, landing pages, job posts, and more.

• Safe: Enterprise-grade security and compliance to implement governance policies, asset control, and brand ownership.

Tailored for Enterprise Content Creation

So here’s it’s copy for various departments like HR, management, and so forth as well as other elements of brand ownership across digital.

That both Google and Microsoft are involved is still quite incredible for a Generative A.I. startup. Both Microsoft and GV (formerly Google Ventures), an Alphabet-backed venture firm, are investors in an enterprise-focused generative AI company called Typeface.

Abhay claims large B2B and B2C companies are struggling to figure out how to adopt (Generative A.I.) the technology in their day-to-day business and workflows.

Blend A.I.

Typeface has an AI platform called Blend that trains on client-supplied assets, such as existing images, webpage content and Google and Meta ads. The custom creative that comes out “precisely preserves fonts, logos, colors and texts” in images and brand voice in social posts, press releases, job postings and ad copy, Parasnis said.

True to its name, Blend generates texts and images by pulling from both the client’s internal content and from big, publicly available AI models, such as ChatGPT. Over time, Typeface will add other assets, including video and animation.

Is content really key, if much of it is going to get automated?

Augmented Enterprise Content Workflows with A.I.

Typeface is currently partnering with leading enterprises and digital-native brands to rapidly create and adapt content to their enterprise workflows. "We are already leveraging Typeface in our brand content development and are inspired by the endless creative possibilities it presents," said Michele Floriani, CMO at Sequoia Benefits Group. "From ideation to refinement to stress-testing headlines to creating beautiful imagery, Typeface is a powerful solution that will scale our content standards across our organization."

Generative A.I. Reimagining the Future

Adoption by Big Brands is Happening in 2023

According to TechCrunch, Over the past few months, agencies contracted by Heinz, Nestlé, Bacardi-owned Martini & Rossi and Patrón have launched ad campaigns using imagery created by text-to-image systems such as OpenAI’s DALL-E 2 and Midjourney. Just last week, Coca-Cola inked a deal with OpenAI to leverage the company’s text-writing ChatGPT and DALL-E 2 to craft ad copy, images and personalized messaging.

Typeface joins an ever-growing list of generative AI companies tailored for enterprise-grade marketing. So this is in a way a competitor to Jasper.AI and so many others relevant in the space.

A.I. Buzz is at a High Plateau

Generative A.I. has seen a lot of enthusiasm since ChatGPT went viral. Statista reports that 87% of current AI adopters are already using, or considering using, AI for improving their email marketing. Another report projects that the market for generative AI will be worth more than $110 billion by 2030. Cathie Woods’ Ark Invest Big Ideas 2023 report was even more bullish on A.I. future total addressable market.

But Generative A.I. hype could also lead to a huge bubble. How much “productivity” is it really going to unlock and for whom?

Thedrum listed some incredible (and outrageous) stats on the TAM of A.I.

$119.78bn: The estimated value of the global AI market in 2022, according to a recent report from Precedence Research.

$1,597.1bn: The estimated value of the global AI market by 2030, per Precedence Research.

$7.9bn: The estimated value of the global generative AI market size in 2021, according to a recent report from Acumen Research and Consulting.

$110.8bn: The estimated value of the global generative AI market size by 2030, according to Acumen Research and Consulting.

30%: The percentage of outbound messages from large companies that will be created by generative AI by 2025, according to an October 2022 report from Gartner.

35%: The percentage of companies that “reported using AI in their business,” according to the IBM Global AI Adoption Index 2022.

42%: The percentage of companies that reported they are “exploring AI,” per the IBM Global AI Adoption Index 2022.

66%: The percentage of companies that “are either currently executing or planning to apply AI to address their sustainability goals,” according to the IBM Global AI Adoption Index 2022.

Buzz words are fine, but how many marketing, copywriting and Ad managers do you suppose this tech once perfected is doing to take? I have not seen the figures or the estimates.

Typeface is the enterprise-grade generative AI application to supercharge personalized content. By uniting content velocity with brand personalization and control, any enterprise can now create exceptional, on-brand content faster and easier than ever before.

For more information, please visit typeface.ai and on social media.

Photo by Headway on Unsplash

Why would I a company need a social media marketer if software can do it in the future?

To what extent will Generative A.I. automate the jobs of marketing, advertising and their managers I’d love to know?

Businesses can create and upload any images, style guides, message statements, and other information to their own Knowledge Graph for Typeface’s Affinity AI to process.

Content Automation at Scale Across Departments

Typeface is emerging from stealth with a generative artificial intelligence application for content creation across marketing, advertising, customer support, sales, HR, and more.

If Typeface gets good at automating content across departments, you could run a startup or a company with less workers. Think about it, content empowerment for:

• Human Resources

• Marketing

• Advertising

• Customer Support

• Sales and more.